Lemonade Stand

https://www.youtube-nocookie.com/embed/yOct05ANPC4&#8243; frameborder=”0” allowfullscreen></iframe>

  1. Have you ever had lemonade on a hot summer afternoon?
  2. Do you know what a lemonade stand is?
  3. What does the little girl say to her father?
  4. What are some of the lyrics of the music of the commercial?
  5. What is the message of this commercial.

EXTRA ACTIVITIES 1) Lemonade Stand: Basic Economics Game 2) Learn How to Start a Lemonade Stand

Failure Michael Jordan

  • Failure: Michael Jordan

Here is the script with the numbers deleted.

“I’ve missed more than (              ) shots in my career.  I’ve lost more than (            ) games. (         )  times I’ve been trusted to take the game-winning shot . . . and missed. I’ve failed over and over and over again in my life. And that is why, I succeed.”

  1. How many shots has Jordan missed in his career?
  2. How many games has he lost?
  3. How many times has he missed the shot in the last few seconds of the game.?
  4. Do you think failure and success are related to each other?  How?
  5. What is the scene of this commercial?


Maybe It’s My Fault: Michael Jordan

  • Maybe: Michael Jordan
“Maybe it’s my fault.
Maybe I led you to believe it was easy when it wasn’t.
Maybe I made you think my highlights started at the free-throw line and not in the gym.
Maybe I made you think that every shot I took was a game winner . . . that my game was built on flash and not fire.
Maybe it’s my fault that you did not see that failure gave me strength, that my pain was my motivation.
Maybe I led you to believe that basketball was a god-given gift and not something I worked for — every single day of my life.  Maybe I destroyed the game . . . or maybe you’re just making excuses.”
  1. Why do you think people believe basketball is easy for Jordan?
  2. Why do you think people have many misconceptions about his skill and ability?
  3. If it is not god-given talent, what is the source of Jordan’s success?
  4. Where are some of the scenes in this commercial?
  5. Can you see his humble beginnings (where he grew up)?
  6. Who is the sponsor or this commercial?
  7. What types of products are being sold?
  8. Why do you think this market must sell basketball as hard work?
  9. What are some of the excuses you use to avoid hard work?
  10. What are you going to do to succeed in this class?

The Upside of Quitting: Freakonomics

Only for my most advanced and most inquisitive students:

This is the podcast that I mentioned to you in class last Thursday.

“To help us understand quitting, we look at a couple of key economic concepts in this episode: sunk cost and opportunity cost. Sunk cost is about the past – it’s the time or money or sweat equity you’ve put into a job or relationship or a project, and which makes quitting hard. Opportunity cost is about the future. It means that for every hour or dollar you spend on one thing, you’re giving up the opportunity to spend that hour or dollar on something else – something that might make your life better. If only you weren’t so worried about the sunk cost. If only you could …. quit.”

Please listen. Click the link below.

The Upside of Quitting.

Failure is not an option. Or is it?

After reading the first business maxim from the resources listed below in ( Top 5 business maxims that need to go ) please take this poll (choosing up to three answers). AND watch these three short commercials that relate to failure. Prepare to discuss in class.

Week 5: Communication contexts and medium

  • Characters

Scientist: Dr. Santos; Small Kitten: Pebbles; Clones of the scientist at the house: Dr. Santos 2. Dr. Santos  3. etc. 

  • Transcript Dictation

Write down all the words you hear in this commercial. This particular script is challenging because while Dr. Santos  is speaking and later when going about his daily life, the narrator gives commentary. Your challenge is to catch both. Dr. Santos = 16 words; narrator = 51 words. Total=67 words.

  • Storyline: Description and Imagination
  1. Where do you think this international conference is being held?
  2. Why does Dr. Santos use Pebbles in the presentation?
  3. Why does he pick up the kitten at the end of the presentation?
  4. What is Dr. Santos thinking when he is sitting in the empty auditorium?
  5. Why is there a crowd of protesters outside the auditorium?
  6. Why is there a security detail?
  7. What happens when Dr. Santos gets home?
  8. How are the greetings different for each clone?
  9. What is each clone doing?
  10. Do you think each clone has a different personality?
  • Culture Contrast

Look at your script again. In this commercial three cultures (citizens of countries) are compared and contrasted on their opinion of cloning.

  1. Why do you think the opinions of these people are so different?
  2. Why do you think some people (generally as a nationality) accept cloning, while others reject it?
  3. Do you think the opinions represent broader national characteristics such as the way a certain group of people view science or a belief in the future?
  • Intercultural Communication Concept (identify and apply)

Different types of communication; presenting your information visually and orally; Analysing communication contexts and mediums.

Communication is a process whereby people collectively create and transmit meaning through the exchange of verbal and nonverbal messages in a particular context. (Oetzel, 2009)

In this story, there are several types of communication represented. In communication theory each is identified as a medium of communication. While a communication situation is called a context of communication. Below is a list of communication situations with several subcategories under each. Using the following list, identify the types of communication happening in each situation. (diagram this)

formal/informal; written/spoken or other; public/private; planned/unplanned direct/indirect; one-way/interactive

LECTURE: slides; gestures; demonstration; clapping

MEDIA: television; radio; print (newspapers etc.); other

INTERPERSONAL (home): greetings; gestures; eye contact; facial communication; posture; chuckling; rally; placards (posters); shouting; chanting; crowding

Group discussion: in your group discuss the following and decide . . .

  1. In each situation identify who is giving the information and who is receiving the information and what medium are they using?
  2. Imagine how long (duration) of the communication may have been.
  3. Make a judgment on how effective each method of communication is in your opinion.
  • Humor

The humor in this story is considered irony. Dr. Santos has just given a lecture about cloning demonstrating what he has accomplished with Pebbles, a small kitten. The audience applauds his lecture, his great work and the message he gives about the possibilities for the future. However, the public is protesting outside the lecture hall and the media want to get an interview with the esteemed scientist. Yet, ironically when Dr. Santos returns home we see that he has already succeeded in cloning himself, so that he can get a lot of work done. The humorous point is that the public does not realize how far science has advanced and their protests are futile. There is also a humorous aspect to the relationship Dr. Santos has with his clones. Each seems to have a different job and even a different personality. It is also evident that the Dr. Santos has a different relationship with each clone and may at times have difficulty keeping them busy and behaving properly.

  • Grammar Point

1) Look at the script again. Almost every phrase has a different time perspective. Look closely and label each phrase as (P)resent, Past, or (F)uture. Interestingly, the tense of the verb in this script is not the only indicator of time reference.

2) The future is in your hands is a common maxim used in many situations. Here it is used to close a lecture as a challenge to the audience to take responsibility for the next move. Can you think of other situations where this phrase might be used?

  • Slogan and Logo  

The slogan says “different points of view are welcome here.”

  1. What do you think this means?
  2. Where does “here” refer to?
  3. Why do you think different points of view are encouraged?
  4. Make a list of five places where different points of view are (or should be) encouraged. Example: talk radio.
  5. Make a list of five places (situations) where different points of view are not or should not be encouraged. Example: court of law.
  • Business Application (writing or speaking)

Related to the slogan’s “different points of view,” discuss why you think different points of view will strengthen a business and how it might weaken a business. In other words, when is uniformity to be demanded and when is diversity to be celebrated? Give specific examples of situations of each.

Week 4: Different Points of View: Different Types of Creativity

Application: Flexibility in Outlook; Mashups; Metaphors in Business

Prepare: watch again

Characters: Write a one-word description for each of these characters.

  •           Mr. Gardener; Mrs. Gardener; Carl; Jack


adapt: to make fit (as for a new use) often by modificationmashup or blend (also mesh,mash up and mash-up) is a song or composition created by blending two or more pre-recorded songs, usually by overlaying the vocal track of one song seamlessly over the instrumental track of another. (Wikipedia) (See also sampling and sequencing.)

modify: : to make basic or fundamental changes in often to give a new orientation to or to serve a new end              .

synthesis: the combining of often diverse conceptions into a coherent whole; also: the complex so formed (source: merriam-webster.com/dictionary)

Mashups in music have been a form of technical collaboration for a long time. Basically, it is taking one piece of music and meshing it over another to make a new piece of music. Some of the most creative pieces are when an artist takes a classical piece of music that is several hundred years old and uses it as a melody base for a hip-hop dance track. Some good examples are:

  1. Air on a G String composed by Bach: http://www.youtube.com/watch?v=gDBGnpInQWQ
  2. Sweetbox: Everything going to be alright. http://www.youtube.com/watch?v=lNyjkRlgO5s
  3. Pachelbel Canon: http://www.youtube.com/watch?v=8Af372EQLck     Pachelbel Canon in D w/ hip hop: http://www.youtube.com/watch?v=oex4S3vPKR4 Pachelbel’s Canon. . . on a Cell Phone?!?!   http://www.youtube.com/watch?v=UmG34QB07Bc&feature=fvst

EXTRA POINTS for students who bring their favorite mashups and introduce them to their classmates and/or the teacher.  Especially an old Japanese song with a new twist.

Questions for discussion and reflection

  1. Why are the above concepts important to business?
  2. How can adaptation or synthesis of the old be just as important as invention of a completely original concept?
  3. Can you give some examples of new ideas or inventions that are based on old concepts?
  4. What does “different points of view ” mean to you?
  5. What are the “different points of view” of each character in the story?
  6. Why are “different points of view” necessary for the strength of a company or an organization?
  7. What is the difference between counterfeit and creativity?
  8. What is the difference between invention and innovation?
  9. What do you think companies need most?
  10. Discuss your ideas and thoughts.

JSP#002: Tour Guide

Instructions: 1) Shoko, please write the short story part; Group 1, answer questions 1-5;  & Group 2, 6-10. Please post your answers as usual and respond to at least one other student’s post. 

A) Writing/summarizing: Now write a short story (only 85 words) describing the life and career of Mr. Omar. Use the facts you see in the commercial but don’t be afraid to add your own details. Here is how you might start . . . Mr. Omar was a taxi driver in the poor slums of Cairo, Egypt. One day he . . . 

B) Questions for discussion, reflection, and journal.

  1. When did Mr. Omar see a career opportunity?
  2. Why did he take such a challenge? What is the entrepreneurial spirit?
  3. What is your definition of “soft skills”?
  4. What soft skills maked Mr. Omar successful?
  5. What does this line mean “having the courage to follow your dreams”? Do you think it takes courage to follow your dreams?
  6. What other personality traits and characteristics does it take to succeed in business?
  7. What were the steps Omar needed to move from taxi driver to tour guide?
  8. A couple of years ago there was a political revolution in Egypt. What do you know about this country and its economy?
  9. At the beginning of the commercial there is no speaking. What do the background noises indicate?
  10. What kind of music is used? How does this add to the commercial and sense of narrative?

JSP#001: May I Borrow Some Money?

Because we covered several aspects of this commercial in class, I will just ask you to work with the following questions by writing short responses of one to three sentences. After you have sent in your responses, please read another students responses and write your opinion about his or her response. This should also be several sentences. 

H) Marketing

  1. Generally, how effective do you think this commercial is?
  2. Can you identify with this young man, (especially his money problems)?
  3. Is George a student? Why does he have no money? (your imagination here).
  4. The commercial says, “Personal financing has never been this easy.” Do you believe this statement?
  5. Do you think having the method of transferring money (SMS) equals having the means (source) of money?
  6. Do you think this commercial confuse the above two aspects? Please comment.



Application: Family Responsibility, Independence, Following Your Dream, Initiative

initiative (v) the ability to decide and act on your own without waiting for somebody to tell you what to do.
(n) a new plan for dealing with a particular problem or for achieving a particular purpose.
the initiative the power or opportunity to act and gain an advantage before other people do.

pawn: (v) to leave an object with a pawnbroker in exchange for money.

A) Prepare: watch again
Using the link above watch the one-minute-forty-five second commercial again. Take notes of all the different elements, watching it several times if necessary.

B) Characters
Isam: Lets call the young artist Isam (a name that means self-made success).
Art Gallery Director
Real Estate Agent

C) Transcript dictation
Write down all the words you hear in this commercial. Hint: there are four sentences and only thirty-five words.

D) Discussion Questions
Where is Isam from: country; city?
What do you think is Isam’s first job?
Who’s the owner of the company?
Why does he leave the company?
What happens next in the story?
How does he live as an artist?
How does he get money to survive?
Why does he refuse his fathers financial help?
Can you identify with his spirit?
Do you know any young artists with such an independent spirit?
Why is it important for an artist to feel that his/her work is original?
Why is this commercial titled Family Business?

E) Culture Point: Gestures and body language

From this all male cast of characters, 1) list all of the gestures and types of body language used in these scenes. 2) Can you classify them into types?
Example: Isam and his father hug in the first scene. This is a gesture of intimacy and farewell because Isam is leaving his father’s company. What types of gestures are you accustom to if you were in this situation?

F) Storyline
1) Write a short story line using the verbs listed below with your own words.
2) In each sentence write one adjective that describes how Isam is feeling (the emotion Isam is experiencing in that moment, in that scene). To keep it simple, the subject of each sentence should be one of the following people a) Isam, b) the art director, (manager of the art gallery), or c) the real estate agent or d) the father.

quits; leases; rents; cleans; sweeps; starts; talks (with); sells; shakes; signs; sets (up); paints; builds; meets (with); looks (at); leaves; tries to give; meets greets; smiles; waves;

Isam quits his job at his fathers trading company.
Isam is feeling excited but maybe also a little worried.

G) Final Application
1) When does Isam take the initiative in this story (specifically, at least twice)?

2) The word initiative starts with the letter “i”. How many more “i”s are in the word initiative? Do you think this is significant?
3) What does it mean “But having the courage to follow your dreams is just the beginning.”?
4) Would you agree that initiative takes courage, independence, confidence, and motivation? Please comment on the importance of these four ingredients of initiative.
5) Do you think that initiative can be taught in a class?
6) How can you develop initiative for your future success? Be specific.