Scientist: Dr. Santos; Small Kitten: Pebbles; Clones of the scientist at the house: Dr. Santos 2. Dr. Santos 3. etc.
Write down all the words you hear in this commercial. This particular script is challenging because while Dr. Santos is speaking and later when going about his daily life, the narrator gives commentary. Your challenge is to catch both. Dr. Santos = 16 words; narrator = 51 words. Total=67 words.
- Storyline: Description and Imagination
- Where do you think this international conference is being held?
- Why does Dr. Santos use Pebbles in the presentation?
- Why does he pick up the kitten at the end of the presentation?
- What is Dr. Santos thinking when he is sitting in the empty auditorium?
- Why is there a crowd of protesters outside the auditorium?
- Why is there a security detail?
- What happens when Dr. Santos gets home?
- How are the greetings different for each clone?
- What is each clone doing?
- Do you think each clone has a different personality?
Look at your script again. In this commercial three cultures (citizens of countries) are compared and contrasted on their opinion of cloning.
- Why do you think the opinions of these people are so different?
- Why do you think some people (generally as a nationality) accept cloning, while others reject it?
- Do you think the opinions represent broader national characteristics such as the way a certain group of people view science or a belief in the future?
- Intercultural Communication Concept (identify and apply)
Different types of communication; presenting your information visually and orally; Analysing communication contexts and mediums.
Communication is a process whereby people collectively create and transmit meaning through the exchange of verbal and nonverbal messages in a particular context. (Oetzel, 2009)
In this story, there are several types of communication represented. In communication theory each is identified as a medium of communication. While a communication situation is called a context of communication. Below is a list of communication situations with several subcategories under each. Using the following list, identify the types of communication happening in each situation. (diagram this)
formal/informal; written/spoken or other; public/private; planned/unplanned direct/indirect; one-way/interactive
LECTURE: slides; gestures; demonstration; clapping
MEDIA: television; radio; print (newspapers etc.); other
INTERPERSONAL (home): greetings; gestures; eye contact; facial communication; posture; chuckling; rally; placards (posters); shouting; chanting; crowding
Group discussion: in your group discuss the following and decide . . .
- In each situation identify who is giving the information and who is receiving the information and what medium are they using?
- Imagine how long (duration) of the communication may have been.
- Make a judgment on how effective each method of communication is in your opinion.
The humor in this story is considered irony. Dr. Santos has just given a lecture about cloning demonstrating what he has accomplished with Pebbles, a small kitten. The audience applauds his lecture, his great work and the message he gives about the possibilities for the future. However, the public is protesting outside the lecture hall and the media want to get an interview with the esteemed scientist. Yet, ironically when Dr. Santos returns home we see that he has already succeeded in cloning himself, so that he can get a lot of work done. The humorous point is that the public does not realize how far science has advanced and their protests are futile. There is also a humorous aspect to the relationship Dr. Santos has with his clones. Each seems to have a different job and even a different personality. It is also evident that the Dr. Santos has a different relationship with each clone and may at times have difficulty keeping them busy and behaving properly.
1) Look at the script again. Almost every phrase has a different time perspective. Look closely and label each phrase as (P)resent, Past, or (F)uture. Interestingly, the tense of the verb in this script is not the only indicator of time reference.
2) The future is in your hands is a common maxim used in many situations. Here it is used to close a lecture as a challenge to the audience to take responsibility for the next move. Can you think of other situations where this phrase might be used?
The slogan says “different points of view are welcome here.”
- What do you think this means?
- Where does “here” refer to?
- Why do you think different points of view are encouraged?
- Make a list of five places where different points of view are (or should be) encouraged. Example: talk radio.
- Make a list of five places (situations) where different points of view are not or should not be encouraged. Example: court of law.
- Business Application (writing or speaking)
Related to the slogan’s “different points of view,” discuss why you think different points of view will strengthen a business and how it might weaken a business. In other words, when is uniformity to be demanded and when is diversity to be celebrated? Give specific examples of situations of each.