Truffles: Metaphor-27

  1. What are truffles?
  2. How much do truffles cost?
  3. What innovations are made in this story?
  4. Why were they made?
  5. What are the benefits of change?


In Italy, for centuries pigs have been used to unearth valuable truffles. But the pigs often ate the truffles. So now local experts use trianed dogs. At HSBC, we use local experts to unearth valuable investment opportunites from around the world. Hsbce World Selection investment portfolios.

Mr. Popular: Cultures-27

  1. What countries are mentioned?
  2. What job titles are mentioned?
  3. Which man would be most admired in your country? Why?
  4. Write an imaginary phrase for you countries women using the same format.
  5. How does the black and white affect the mood of this commercial?
  6. How does the music affect the mood?

Here is the full script with music lyrics as you hear them

Music: Why this feeling, why this glow, why this feeling while you say “hello”

Narrator: In Australia thirteen percent of women say they admire celebrities.

Music: . . . you do. Mr. Wonderful . . .

Narrator: To forty percent of young Russians, business men are heroes.

Music: Why this trembling, when you speak.

Narrator: While in Brazil eighty percent of women admire plastic surgeons.

Music: Why this joy, when you touch my cheek. Mr. Wonderful . . .

Narrator: Different points of view are welcome here. HSBC the World’s Local Bank.

Song Lyrics as sang by Peggy Lee in 1956.

Why this feeling? Why this glow?
Why the thrill when you say hello?
It’s a strange and tender magic you do.
Mister Wonderful, that’s you.
Why this trembling when you speak?
Why this joy when you touch my cheek?
I must tell you what my heart knows is true.
Mister Wonderful, that’s you.

And why this longing to know your charms?
To spend forever here in your arms?
Oh, there’s much more I could say,
But the words keep slipping away,
And I’m left with only one point of view.
Mister Wonderful, that’s you.

One more thing, then I’m through.
Mister Wonderful,
Mister Wonderful,
Mister Wonderful, I love you!

Taxi: Emerging Markets


  1. What are the scenes the businessman sees in India for the first time? What are the contrasts he sees?
  2. What do you imagine the businessman is thinking as he sees these different scenes?
  3. How do these different scenes represent emerging markets around the world?
  4. Have you every visited such a country, in the midst of fast development? Give an example if you can.
  5. What is the mood that is created in this commercial with the music and the background noises?
  6. Why does the taxi driver say: Leave? Why? Everyone’s here!
  7. Why is the taxi driver proud of his country?
  8. Now, apply what you know about emerging markets, new investment and capital, and BRICS nations by writing a few statements about India as depicted in this commercial.

Scritp of conversation: B=businessman from Britain, T= taxi driver.

*note: this is a very natural and laidback conversation between two males. They both naturally drop words and do not speak in full sentences.

B: Is it far?

T: 45 minutes, but I could take longer.

B: No. No, I’m okay. Thanks.

T: First time to India?

B: Yea. I’m not from around here.

T: Really? I see men like you all the time.

B: Have you always lived here?

T: Born here. Back then, this was a barren land.

B: You’re a lucky man. Do you think you will ever leave?

T: Leave? Why? Everyone’s here!

At HSBC we believe that a bank should know when a maket has emerged.


  1. Why does this man get up so early in the morning?
  2. What happens when they pull up the net the first time?
  3. What happens the second time?
  4. How does this present an ethical problem?
  5. What doe it mean ” For many people responsibility is as important as money”?
  6. Does the man have other responsibilities to his crew and to his family?
  7. What is he thinking now?
  8. How did he come to such a decision?
  9. How would you define the word “responsibility”?

Wedding Present / Culture 26

  1. What is happening in this commercial?
  2. What country/culture do you think this is in?
  3. Are all the guest having fun?
  4. What do the guests do as they leave?
  5. What kind of communication is this?
  6. What seems to be the confusion with some of the guests?
  7. Do you receive gifts from the bride and groom in your culture?
  8. Can you explain the meaning of gift giving in your culture?