About Mr. Mac

Mr. Mac (McCasland) teaches at Fukushima University for the Faculty of Economics and Business Administration.

Lemonade Stand

https://www.youtube-nocookie.com/embed/yOct05ANPC4&#8243; frameborder=”0” allowfullscreen></iframe>

  1. Have you ever had lemonade on a hot summer afternoon?
  2. Do you know what a lemonade stand is?
  3. What does the little girl say to her father?
  4. What are some of the lyrics of the music of the commercial?
  5. What is the message of this commercial.

EXTRA ACTIVITIES 1) Lemonade Stand: Basic Economics Game 2) Learn How to Start a Lemonade Stand

Because you’re gorgeous

Because you’re gorgeous, I’d do anything for you

Because you’re gorgeous, our love will see us through

Because you’re gorgeous, I’d do anything for you

Because your gorgeous, I know you’ll get me through

Lyrics By Seven Michael Jones, Baby Bird.

Workplace stress– Friday’s Class– A Walk in Amnesia

  1. What does the little girl say about her daddy?  Write down the entire message.
  2. What happens before he goes to work?
  3. How is he after he comes home from work?
  4. What does she suggest needs to happen?
  5. What is the cause of her daddy’s stress?
  6. What can the father do to get help?
  7. Give him several options.

This is a Public Service Announcement from Canada.

Failure Michael Jordan

  • Failure: Michael Jordan

Here is the script with the numbers deleted.

“I’ve missed more than (              ) shots in my career.  I’ve lost more than (            ) games. (         )  times I’ve been trusted to take the game-winning shot . . . and missed. I’ve failed over and over and over again in my life. And that is why, I succeed.”

  1. How many shots has Jordan missed in his career?
  2. How many games has he lost?
  3. How many times has he missed the shot in the last few seconds of the game.?
  4. Do you think failure and success are related to each other?  How?
  5. What is the scene of this commercial?

 

Maybe It’s My Fault: Michael Jordan

  • Maybe: Michael Jordan
“Maybe it’s my fault.
Maybe I led you to believe it was easy when it wasn’t.
Maybe I made you think my highlights started at the free-throw line and not in the gym.
Maybe I made you think that every shot I took was a game winner . . . that my game was built on flash and not fire.
Maybe it’s my fault that you did not see that failure gave me strength, that my pain was my motivation.
Maybe I led you to believe that basketball was a god-given gift and not something I worked for — every single day of my life.  Maybe I destroyed the game . . . or maybe you’re just making excuses.”
BECOME LEGENDARY
  1. Why do you think people believe basketball is easy for Jordan?
  2. Why do you think people have many misconceptions about his skill and ability?
  3. If it is not god-given talent, what is the source of Jordan’s success?
  4. Where are some of the scenes in this commercial?
  5. Can you see his humble beginnings (where he grew up)?
  6. Who is the sponsor or this commercial?
  7. What types of products are being sold?
  8. Why do you think this market must sell basketball as hard work?
  9. What are some of the excuses you use to avoid hard work?
  10. What are you going to do to succeed in this class?

The Upside of Quitting: Freakonomics

Only for my most advanced and most inquisitive students:

This is the podcast that I mentioned to you in class last Thursday.

“To help us understand quitting, we look at a couple of key economic concepts in this episode: sunk cost and opportunity cost. Sunk cost is about the past – it’s the time or money or sweat equity you’ve put into a job or relationship or a project, and which makes quitting hard. Opportunity cost is about the future. It means that for every hour or dollar you spend on one thing, you’re giving up the opportunity to spend that hour or dollar on something else – something that might make your life better. If only you weren’t so worried about the sunk cost. If only you could …. quit.”

Please listen. Click the link below.

The Upside of Quitting.

Failure is not an option. Or is it?

After reading the first business maxim from the resources listed below in ( Top 5 business maxims that need to go ) please take this poll (choosing up to three answers). AND watch these three short commercials that relate to failure. Prepare to discuss in class.

Truffles: Metaphor-27

  1. What are truffles?
  2. How much do truffles cost?
  3. What innovations are made in this story?
  4. Why were they made?
  5. What are the benefits of change?

Script

In Italy, for centuries pigs have been used to unearth valuable truffles. But the pigs often ate the truffles. So now local experts use trianed dogs. At HSBC, we use local experts to unearth valuable investment opportunites from around the world. Hsbce World Selection investment portfolios.

Mr. Popular: Cultures-27

  1. What countries are mentioned?
  2. What job titles are mentioned?
  3. Which man would be most admired in your country? Why?
  4. Write an imaginary phrase for you countries women using the same format.
  5. How does the black and white affect the mood of this commercial?
  6. How does the music affect the mood?

Here is the full script with music lyrics as you hear them

Music: Why this feeling, why this glow, why this feeling while you say “hello”

Narrator: In Australia thirteen percent of women say they admire celebrities.

Music: . . . you do. Mr. Wonderful . . .

Narrator: To forty percent of young Russians, business men are heroes.

Music: Why this trembling, when you speak.

Narrator: While in Brazil eighty percent of women admire plastic surgeons.

Music: Why this joy, when you touch my cheek. Mr. Wonderful . . .

Narrator: Different points of view are welcome here. HSBC the World’s Local Bank.

http://www.youtube.com/watch?v=aXRrzsvHRG0

Song Lyrics as sang by Peggy Lee in 1956.

Why this feeling? Why this glow?
Why the thrill when you say hello?
It’s a strange and tender magic you do.
Mister Wonderful, that’s you.
Why this trembling when you speak?
Why this joy when you touch my cheek?
I must tell you what my heart knows is true.
Mister Wonderful, that’s you.

And why this longing to know your charms?
To spend forever here in your arms?
Oh, there’s much more I could say,
But the words keep slipping away,
And I’m left with only one point of view.
Mister Wonderful, that’s you.

One more thing, then I’m through.
Mister Wonderful,
Mister Wonderful,
Mister Wonderful, I love you!

Taxi: Emerging Markets

//www.youtube-nocookie.com/embed/mJ4-ZDSW_38

  1. What are the scenes the businessman sees in India for the first time? What are the contrasts he sees?
  2. What do you imagine the businessman is thinking as he sees these different scenes?
  3. How do these different scenes represent emerging markets around the world?
  4. Have you every visited such a country, in the midst of fast development? Give an example if you can.
  5. What is the mood that is created in this commercial with the music and the background noises?
  6. Why does the taxi driver say: Leave? Why? Everyone’s here!
  7. Why is the taxi driver proud of his country?
  8. Now, apply what you know about emerging markets, new investment and capital, and BRICS nations by writing a few statements about India as depicted in this commercial.

Scritp of conversation: B=businessman from Britain, T= taxi driver.

*note: this is a very natural and laidback conversation between two males. They both naturally drop words and do not speak in full sentences.

B: Is it far?

T: 45 minutes, but I could take longer.

B: No. No, I’m okay. Thanks.

T: First time to India?

B: Yea. I’m not from around here.

T: Really? I see men like you all the time.

B: Have you always lived here?

T: Born here. Back then, this was a barren land.

B: You’re a lucky man. Do you think you will ever leave?

T: Leave? Why? Everyone’s here!

At HSBC we believe that a bank should know when a maket has emerged.