About Mr. Mac

Mr. Mac (McCasland) is a professor at Fukushima University for the Faculty of Economics and Business Administration.

Lemonade Stand

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  1. Have you ever had lemonade on a hot summer afternoon?
  2. Do you know what a lemonade stand is?
  3. What does the little girl say to her father?
  4. What are some of the lyrics of the music of the commercial?
  5. What is the message of this commercial.

EXTRA ACTIVITIES 1) Lemonade Stand: Basic Economics Game 2) Learn How to Start a Lemonade Stand

Because you’re gorgeous

Because you’re gorgeous, I’d do anything for you

Because you’re gorgeous, our love will see us through

Because you’re gorgeous, I’d do anything for you

Because your gorgeous, I know you’ll get me through

Lyrics By Seven Michael Jones, Baby Bird.

Failure Michael Jordan

  • Failure: Michael Jordan

Here is the script with the numbers deleted.

“I’ve missed more than (              ) shots in my career.  I’ve lost more than (            ) games. (         )  times I’ve been trusted to take the game-winning shot . . . and missed. I’ve failed over and over and over again in my life. And that is why, I succeed.”

  1. How many shots has Jordan missed in his career?
  2. How many games has he lost?
  3. How many times has he missed the shot in the last few seconds of the game.?
  4. Do you think failure and success are related to each other?  How?
  5. What is the scene of this commercial?


Maybe It’s My Fault: Michael Jordan

  • Maybe: Michael Jordan
“Maybe it’s my fault.
Maybe I led you to believe it was easy when it wasn’t.
Maybe I made you think my highlights started at the free-throw line and not in the gym.
Maybe I made you think that every shot I took was a game winner . . . that my game was built on flash and not fire.
Maybe it’s my fault that you did not see that failure gave me strength, that my pain was my motivation.
Maybe I led you to believe that basketball was a god-given gift and not something I worked for — every single day of my life.  Maybe I destroyed the game . . . or maybe you’re just making excuses.”
  1. Why do you think people believe basketball is easy for Jordan?
  2. Why do you think people have many misconceptions about his skill and ability?
  3. If it is not god-given talent, what is the source of Jordan’s success?
  4. Where are some of the scenes in this commercial?
  5. Can you see his humble beginnings (where he grew up)?
  6. Who is the sponsor or this commercial?
  7. What types of products are being sold?
  8. Why do you think this market must sell basketball as hard work?
  9. What are some of the excuses you use to avoid hard work?
  10. What are you going to do to succeed in this class?

The Upside of Quitting: Freakonomics

Only for my most advanced and most inquisitive students:

This is the podcast that I mentioned to you in class last Thursday.

“To help us understand quitting, we look at a couple of key economic concepts in this episode: sunk cost and opportunity cost. Sunk cost is about the past – it’s the time or money or sweat equity you’ve put into a job or relationship or a project, and which makes quitting hard. Opportunity cost is about the future. It means that for every hour or dollar you spend on one thing, you’re giving up the opportunity to spend that hour or dollar on something else – something that might make your life better. If only you weren’t so worried about the sunk cost. If only you could …. quit.”

Please listen. Click the link below.

The Upside of Quitting.

Failure is not an option. Or is it?

After reading the first business maxim from the resources listed below in ( Top 5 business maxims that need to go ) please take this poll (choosing up to three answers). AND watch these three short commercials that relate to failure. Prepare to discuss in class.

Truffles: Metaphor-27

  1. What are truffles?
  2. How much do truffles cost?
  3. What innovations are made in this story?
  4. Why were they made?
  5. What are the benefits of change?


In Italy, for centuries pigs have been used to unearth valuable truffles. But the pigs often ate the truffles. So now local experts use trianed dogs. At HSBC, we use local experts to unearth valuable investment opportunites from around the world. Hsbce World Selection investment portfolios.

Mr. Popular: Cultures-27

  1. What countries are mentioned?
  2. What job titles are mentioned?
  3. Which man would be most admired in your country? Why?
  4. Write an imaginary phrase for you countries women using the same format.
  5. How does the black and white affect the mood of this commercial?
  6. How does the music affect the mood?

Here is the full script with music lyrics as you hear them

Music: Why this feeling, why this glow, why this feeling while you say “hello”

Narrator: In Australia thirteen percent of women say they admire celebrities.

Music: . . . you do. Mr. Wonderful . . .

Narrator: To forty percent of young Russians, business men are heroes.

Music: Why this trembling, when you speak.

Narrator: While in Brazil eighty percent of women admire plastic surgeons.

Music: Why this joy, when you touch my cheek. Mr. Wonderful . . .

Narrator: Different points of view are welcome here. HSBC the World’s Local Bank.


Song Lyrics as sang by Peggy Lee in 1956.

Why this feeling? Why this glow?
Why the thrill when you say hello?
It’s a strange and tender magic you do.
Mister Wonderful, that’s you.
Why this trembling when you speak?
Why this joy when you touch my cheek?
I must tell you what my heart knows is true.
Mister Wonderful, that’s you.

And why this longing to know your charms?
To spend forever here in your arms?
Oh, there’s much more I could say,
But the words keep slipping away,
And I’m left with only one point of view.
Mister Wonderful, that’s you.

One more thing, then I’m through.
Mister Wonderful,
Mister Wonderful,
Mister Wonderful, I love you!