Taxi: Emerging Markets


  1. What are the scenes the businessman sees in India for the first time? What are the contrasts he sees?
  2. What do you imagine the businessman is thinking as he sees these different scenes?
  3. How do these different scenes represent emerging markets around the world?
  4. Have you every visited such a country, in the midst of fast development? Give an example if you can.
  5. What is the mood that is created in this commercial with the music and the background noises?
  6. Why does the taxi driver say: Leave? Why? Everyone’s here!
  7. Why is the taxi driver proud of his country?
  8. Now, apply what you know about emerging markets, new investment and capital, and BRICS nations by writing a few statements about India as depicted in this commercial.

Scritp of conversation: B=businessman from Britain, T= taxi driver.

*note: this is a very natural and laidback conversation between two males. They both naturally drop words and do not speak in full sentences.

B: Is it far?

T: 45 minutes, but I could take longer.

B: No. No, I’m okay. Thanks.

T: First time to India?

B: Yea. I’m not from around here.

T: Really? I see men like you all the time.

B: Have you always lived here?

T: Born here. Back then, this was a barren land.

B: You’re a lucky man. Do you think you will ever leave?

T: Leave? Why? Everyone’s here!

At HSBC we believe that a bank should know when a maket has emerged.

7 thoughts on “Taxi: Emerging Markets

  1. Title:  Taxi

    Today, I would like to write about the commercials named Taxi. The commercials topic is about a casual conversation between a taxi driver and a businessman. But I think that it has deeper meaning, about the emerging market in India.
    First of all, I’d like to explain about the contrast and gap which appeared in the commercials. The first contrast is that modern and traditional are mixing up in India’s cities. We can see at the airport, many people wearing traditional Indian clothes, which is opposite to high buildings, overnight-gyms, swimming pool , a very high-class Western lifestyle. The other contrast is demonstrated in the poor and rich gap. The pedicabs, bicycles, motorbikes contrast with taxis, and a very expensive red car. Working people contrast with entertaining people. Moreover, in the taxi driver’s words, he says India was all “a barren land”, which has the image that nothing can grow up there. But now, the market is emerged in India. This is the contrast between undeveloped and developing countries.
    India is a member of BRICS. Nowadays, many big companies are located there, many businessmen, and investors are aiming at India. Therefore, India nowadays is developing into a powerful country. And I think that is one metaphor in this commercial. Looking at the slogan of HSBC in the end of the commercial, they are saying that “At HSBC we believe the bank should know that what market is emerged.” A bank has so much roles, one of it is lending money to businessmen who plan to start businesses. The more the market is emerging, the more entrepreneurs need capitals. If the bank knows which market is emerged, It can be helpful to make the market more developing. That’s what the commercials want to say.
    In conclusion, I think this commercials ‘s purpose is to show that HSBC is a very intelligent and powerful world local bank.

    • “Hiro”

      Your idea is so great! You think about the commercial deeper and deeper. Your explanation using the contrast makes me understand well. I could understand its means, too. Thanks to your view point!

  2. Tittle: taxi

    The commercial’s title is “taxi ”. But I think the commercial’s title is “India has many gaps”, because the commercial has many contrasts.
    For example there are old cars and new cars, old taxi driver and young businessman in the taxi, rich people and poor people in India and so on. India is developing well, but there are big gaps in India.
    By the way, the conversation in this commercial is interesting. This conversation is natural, is different pronunciation from American English’s pronunciation and has many omissions. There are many interesting expressions. For example “a barren land” ”You’re lucky man” and “Everyone’s here”. I will explain three expressions. Firstly “a barren land”. This expression means a desert, but India has many building. It is interesting. Secondly “You’re lucky man”. This expression means when he goes to India, India is growing. Finally “Everyone’s here”. This expression means big company leaders are looking at new markets in India, so they gather India.
    From three paragraphs, I think the commercials are metaphorical. The commercial is hided many meanings in the pictures and the conversation of taxi driver and a businessman, so I decided to change the commercial’s title. I think this commercial imply HSBC invent India, so India can develop well this commercial advertises well HSBC is the world local bank. This commercial is very interesting for me.

    • I also think there are big gaps in India. It is important to imply a social problem on commercial.

  3.  Kazuya Yahagi
    This commercial title is “Taxi”
    My title is “To Think about Thinking.”

    I looked at the “Taxi”commercial this time. And I thought from the viewpoint of language investigator. I deepened my idea through group work. As a result, I am able to understand. The subject which I take up also in it this time is About the problem of the gap of India.
    First, the problem of the gap of India. This is a problem which BRICs countries including India and the advanced nations like the United States or Japan often face.
    Especially, it appears notably in countries which are growing, such as India. Various gaps of the India inside were expressed in commercial. It is inevitable that a gap arises, in order that one country may grow. However, the gap can be buried. Regrettably, the domestic gap of advanced nations or developing countries has continued to spread.
    Moreover, I think that it have not resulted in the direction which can solve what is called the North-South problem and a South-South problem. As for growing up and burying a gap, it is desirable to carry out simultaneously. I am talking big. However, it is very difficult to perform it actually. But, we have to think like “Intensive Oral Communication Class.”
    I think that solve the problem leave it to neither the United Nations nor other government organizations, an average citizen gets interested to those problems, and thinking is important. Even if an answer does not come out, thinking using my knowledge and sense is important. Thinking is a step of the beginning to problem solving.

    • Kazu. I like your view of point. And your thinking is so great. Absolutely agree. Thinking is very important for us. Some people try to think about everything around them, some are not, or some one just start to think only when they have an assignment or responsibility for something. So, I think that making effort to think about problems around us and the society we are living in is very important. May be sometimes it is not our business, but it is helpful to broaden our mind !!!

      • Thank Huong. I am glab to know my opinion.
        To effort is important. I want to continue this custom. You too.

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