Week 4: Different Points of View: Different Types of Creativity

Application: Flexibility in Outlook; Mashups; Metaphors in Business

Prepare: watch again

Characters: Write a one-word description for each of these characters.

  •           Mr. Gardener; Mrs. Gardener; Carl; Jack


adapt: to make fit (as for a new use) often by modificationmashup or blend (also mesh,mash up and mash-up) is a song or composition created by blending two or more pre-recorded songs, usually by overlaying the vocal track of one song seamlessly over the instrumental track of another. (Wikipedia) (See also sampling and sequencing.)

modify: : to make basic or fundamental changes in often to give a new orientation to or to serve a new end              .

synthesis: the combining of often diverse conceptions into a coherent whole; also: the complex so formed (source: merriam-webster.com/dictionary)

Mashups in music have been a form of technical collaboration for a long time. Basically, it is taking one piece of music and meshing it over another to make a new piece of music. Some of the most creative pieces are when an artist takes a classical piece of music that is several hundred years old and uses it as a melody base for a hip-hop dance track. Some good examples are:

  1. Air on a G String composed by Bach: http://www.youtube.com/watch?v=gDBGnpInQWQ
  2. Sweetbox: Everything going to be alright. http://www.youtube.com/watch?v=lNyjkRlgO5s
  3. Pachelbel Canon: http://www.youtube.com/watch?v=8Af372EQLck     Pachelbel Canon in D w/ hip hop: http://www.youtube.com/watch?v=oex4S3vPKR4 Pachelbel’s Canon. . . on a Cell Phone?!?!   http://www.youtube.com/watch?v=UmG34QB07Bc&feature=fvst

EXTRA POINTS for students who bring their favorite mashups and introduce them to their classmates and/or the teacher.  Especially an old Japanese song with a new twist.

Questions for discussion and reflection

  1. Why are the above concepts important to business?
  2. How can adaptation or synthesis of the old be just as important as invention of a completely original concept?
  3. Can you give some examples of new ideas or inventions that are based on old concepts?
  4. What does “different points of view ” mean to you?
  5. What are the “different points of view” of each character in the story?
  6. Why are “different points of view” necessary for the strength of a company or an organization?
  7. What is the difference between counterfeit and creativity?
  8. What is the difference between invention and innovation?
  9. What do you think companies need most?
  10. Discuss your ideas and thoughts.

12 thoughts on “Week 4: Different Points of View: Different Types of Creativity

  1. 6, I think if every company has same point of view, they have no reason to exist. In that case,only one company is enough in the world. And if they have original idea, they can decide price by them selves, not by market.
    7, Counterfeit is copying and fake. it is just following somebody else. Creativity is innovation.
    8, Let me think…
    9, Let me think…

  2. 6. There are so many companies in the market and it is hard to survive because competition is very intense. So, the company must be novelty every time, or must be specific from other companies. Therefore, “Different points of view “are necessary to be special for a company.

    7. Counterfeit and Creativity are absolutely different mean. Creativity makes original things, but Counterfeit makes not original things. I think hard working people are can be creative, but lazy or unabashed people like do copy-paste(counterfeit)

    8. Invention is totally new thing what someone makes by only him or her own idea. Innovation too new thing, but it makes new one better than old one. I think Invention is more difficulties than Innovation.

    9. I think good atmosphere is very important in company or organization which many people together working place. If employees have good relationship it will be strong workshop. Then, there need a few creative people. Few creative people and good supporters can make best company.

      • Sounds interssting! I wanna hear what is good relatinship specificly. Does Apple have that? Why can they have it? Where does it come from? Sorry many questions…

        By the way, is there some relation bitween ‘good relatinship’ and ‘innovation’ ?

  3. 1. In the business, companies which have great innovations will be succeed in thier own businesses. To make innovations happen, those concepts are needed. Some of those concepts will be combined, then companies or business will be sceeded.

    2. Let me think about it.

    3. iBooks, kindle, iPod/Walkman, Tabi socks(it’s socks, but it looks like Japanese traditional socks, Tabi)

    4. No one has same points of view. Everyone has different points of view. Nothing is same, so if something means nothing to you, but it would mean something to other.

    5. For Mr. Gardener, old LPs means valuable because he likes them even he fall asleep while he listens to LPs. For Mrs. Gardener, old LPs means nothing because she puts them away. For two young boys, LPs are old, but old music sounds kind of new to them.

  4. 1. If it wasn’t anything in business, our life style wouldn’t grow up and it would become old. I think competition is needed in business. Mushup is just competition and invention.

  5. 1, In Business, to be succeed the companies have to attract the attention of the customers. But many people are not satisfied with things as they are and go after new things. so the above concept are important.

  6. 4. Different point of view is so important for me and business because I can make a better answer or products. If it was so, I could come to think many things from many aspects.

  7. 2, If they don’t throw the old but the valuable things away, they can be important.

    • 4, To think about one thing from various perspectives. To look at things in other peoples position.

  8. By the way, why did Apple made iPhone and Mac iPad etc ? They wanted to make innovation? Or other reason? Is innovation purpose or result?

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